People & VIPs

Clear view of emotions

The likeable quarter-Swiss, quarter-Austrian and half-Italian Daniela Porcelli became a photographer with women's soccer - because she is actually a banker by profession. The fact that you don't get rich taking pictures of women's soccere doesn't stop the clever photographer from going her own way. Style PASS spoke to her about the sport and why emotions often run high behind her lens.

Style PASS: On your Instagram page @joerdeli, visitors see pictures from women's soccer, sometimes sporty-taff, sometimes poetic-thoughtful. How did you come to specialise in women's soccer?

Daniela Porcelli: I have been a sports and football fan ever since I can remember. As a child, I watched a lot of men's soccer. I only became aware of women's football after the 2011 World Cup in Germany. I thought: cool, I'll watch that. I started going to the games as a fan and socialising.

Style PASS: Did you take photos before that?

No, I first got into photography through women's soccer. As a fan, I first took photos with a small camera. Little by little it became more professional. The nice thing about women's soccer is that you can get to grips with the subject even if you're a career changer. And speaking as a photographer: In women's football, I feel much more emotion that I can capture in the picture. Men's soccer is already very commercialised.

Style PASS: You not only do "classic" sports photography, but also pictures of players off the pitch. How do you get your motifs? How do you gain the trust of the players to be photographed authentically?

You simply know each other in women's soccer. The players see you and your passion for the sport and that creates trust. That's how contacts are built up, because the women think it's good that I do something for the sport. I am simply Daniela on the pitch and many players like that.

Style PASS: Women's soccer still has a hard time here and there. How do you see the position of women's soccer at the moment?

I already feel that something is happening. People want to watch the sport, but it's moving very slowly. The games are simply not promoted enough, the federations and clubs just don't do enough.

Style PASS: Your best moment within your career as a photographer?

That's very difficult to say, I think it's a difficult question for any photographer to answer. Every picture has a meaning for me. I often have tears in my eyes when I am photographing because I am a very emotional person.

Style PASS: *laughs* At least you have emotions!

The most emotional moment? At the 2019 World Cup, when I accompanied the Italian national team. As Swissitalo, when the national anthem was played, that touched me a lot when Italy was in the World Cup.

Style PASS: The image fees paid by major newspapers to photographers, not only in women's soccer, are not exactly generous. Would creatives and artists have to lobby better for their own position in the system here?

When people ask me if there is good money to be made in sports journalism and sports pictures, I say, "No, forget it!" It's very difficult for freelancers unless you work for one of the really big picture agencies. Sometimes the fees for a picture are around a par euro.

Sometimes I ask myself: why do you go there at all if you earn so little? But of course, the enthusiasm for sport is just greater. In the last twenty years, the fees have gone down steadily. If you want to improve things, you first have to think about the causes.

Style PASS: The change from print to online journalism has changed a lot.

The prices for digital are much lower than for print. Funnily enough, people think a picture is worth less when it's posted on Insta than when it's printed in the newspaper. I don't understand that, because the work for the photographer is the same.

Style PASS: The status of newspapers as the only source of information is gone. Because of the internet, there's just so much more on offer, it's affecting the whole media industry.

Exactly. It's difficult for photographers to enforce all these rights. Actually, the journalists' associations should develop further, they are still behind. The rights would have to be adapted to online and the photographers would have to be represented EU-wide. Of course, there are also photographers who make their pictures available free of charge, and there's nothing you can do about that.

Style PASS: If you had to choose, which male soccer would you most like to photograph and why?

Does it have to be an active player?

Style PASS: I do not prescribe anything!

I would say Pele! For me, Pele is "the talent ever" in terms of football. He had to work to buy football boots. He played football because he loves the sport, not to become a millionaire. I'm interested in the story behind the star. I say Pele, even though I'm a completely different generation - for me he's a real character.

Style PASS: Your plans for the future as a photographer? Any projects that excite you?

I have a few things in the pipeline. But definitely I want to focus more on the stories of the players on my Instagram page.

„A lot of things have to fit together for a successful career!“

Currently, Nicole Billa from Austria is really taking off in Hoffenheim. The twenty-something is determined and not only talented on the ball - she is also a kickboxer. Style PASS spoke to the likeable Billa about sport and what else interests her in life.

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